在做电子商务开发，实施或者服务时，总会遇到一些英文术语需要掌握，这里记录了一些常见的电子商务领域的术语进行学习和了解。
eCommerce - is basically a term used for the process of buying & selling of goods online.
电子商务 - 是指在线买卖产品过程的的一个术语。
Brick & Mortar - A term used to refer traditional businesses that have a physical presence. A store of groceries, a bank or any warehouse can be a brick & mortar store.
实体店 - 是指传统的实际存在的商店。像杂货商，银行网店以及仓库都是实体店的例子。
Brick & Click - Brick and Click store basically means running an online eCommerce store along with an offline one.
线下到线上 - 基本意思就是线下商店和线上商店一起运营。
B2B - Business-to-Business, a process of selling products or services to other businesses.
意思是企业对企业之间商业活动，是指一个企业向另外以及企业售卖产品或服务。
B2C - Business-to-Consumer, the process of selling products or services directly to the consumers.
意思是企业对消费者，是指企业直接向消费者售卖产品或者服务。一般零售商主要就是B2C模式的。
m-Commerce - Mobile Commerce, a headway of eCommerce. In simple terms, enabling your customers to buy goods & services on their way, anytime, anywhere using mobile devices.
移动商务，电子商务的发展方向。 简而言之，使客户可以随时随地使用移动设备购买商品和服务。
Hyperlocal - In a hyperlocal marketplace, the merchant can restrict their service area to a particular geographical region. Since the hyperlocal ecosystem is based on the ‘near me’ concept, this makes the delivery of services/goods in a very short span of time.
超本地化 - 在超本地市场中，商人可以将其服务区域限制在特定的地理区域。由于超本地生态系统基于“靠近我”的概念，因此可以在很短的时间内交付服务/商品。
Omnichannel - It is a multi-channel approach for selling goods, servicing customer & marketing in a way that provides your customers with the best experience.
全渠道 - 它是一种销售商品，为客户和市场提供服务的多渠道方法，可为您的客户提供最佳体验。
API - An Application Program Interface allows the software to communicate and exchange data.
应用程序接口，允许程序见进行通讯和数据交换。
Bounce Rate - The bounce rate is the percentage of times a visitor leaves your website from the landing page without navigating to any other pages.
跳出率是访问者从登录页面离开您的网站而没有导航到任何其他页面的次数的百分比。
Average Order Value (AOV) - Average Order Value (AOV) is the total revenue of a business divided by the number of orders.
平均订单价值（AOV）是企业的总收入除以订单数量。
Sales Funnel - The sales funnel dipicts the journey of your customers from their visitor phase to becoming the customers. Multiple visitors will visit your website (enter the funnel) but a few will buy from your store (thus, make their way out from the bottom of the funnel).
销售渠道使客户从访问者阶段到成为客户的整个过程成为现实。 多个访问者将访问您的网站（进入渠道），但少数访问者将从您的商店购买商品（因此，从渠道底部出来）。
Smarketing (Sales + Marketing) - An amalgamation of the sales and marketing aspect of a business. The goal is to align your sales & marketing techniques together to hike up the revenues.
市场营销（销售+市场营销） - 企业销售和营销方面的合并。 目标是将销售和营销技术结合在一起，以增加收入。
Point Of Sales (POS) - It is a way out of managing your physical store with ease. POS system helps retailers to manage their products, inventories, customer details & order related information of their physical store.
销售点（POS）-这是轻松管理实体店的一种方法。 POS系统可帮助零售商管理其产品，库存，客户详细信息以及与实体商店相关的订单信息。
Cache - Websites temporarily store data to help websites load faster each time a user returns to the site. The data stored is termed as Cache.
缓存-网站临时存储数据，以帮助每次用户返回网站时网站加载速度更快。 存储的数据称为缓存。
Cookie - Cookies are basically the data used to store the browsing activity of the user. Cookies can be further used to auto-fill forms, passwords, account or other details.
Cookie-Cookie基本上是用于存储用户浏览活动的数据。 Cookies可以进一步用于自动填写表格，密码，帐户或其他详细信息。
Abandoned Cart - When a customer adds an item to the cart but leaves the site without completing the purchasing process.
废弃的购物车-当客户将商品添加到购物车但离开站点而未完成购买过程时。
Landing Page - A landing page also referred to as a destination page, is the web page your visitors will land on once clicking on your website’s search engine result link.
着陆页-着陆页，也称为目标网页，是访问者一旦单击您网站的搜索引擎结果链接后便会着陆的网页。
SEO - Search Engine Optimization is a plan of action to leverage the search engine to increase your website traffic.
搜索引擎优化是一项利用搜索引擎来增加您的网站访问量的行动计划。
SERP - Search Engine Result Pages, the term says it all. SERP is the list of web pages returned by a search engine in response to the keyword searched by the user.
搜索引擎结果页，该术语说明了一切。 SERP是搜索引擎根据用户搜索的关键字返回的网页列表。
Word-of-Mouth Marketing - If your customers are loyal to you, they’ll use your service & spend on your brand. Moreover, they’ll recommend your service/product to their family, friends, colleagues, etc.
口碑营销-如果您的客户忠诚于您，他们将使用您的服务并在您的品牌上花费。此外，他们还会向家人，朋友，同事等推荐您的服务/产品。
Favicon - Favicon or a Favorite Icon. A small icon that is used to represent a website that is displayed in the address bar, page title on a browser tab, and bookmark list.
Favicon-Favicon或收藏夹图标。一个小图标，用于表示网站，它显示在地址栏中，浏览器选项卡上的页面标题和书签列表中。
SAAS - SAAS or Software As A Service is a model delivering software on a subscription basis. It is all cloud-based and hence, you can access the software using your web browser on desktop or mobile.
SAAS-SAAS或软件即服务是一种基于订阅交付软件的模型。这些都是基于云的，因此，您可以在台式机或移动设备上使用网络浏览器访问该软件。
SLA - Service Level Agreement is a contract that describes the level of service a customer expects from their provider.
SLA-服务水平协议是描述客户期望其提供者提供的服务水平的合同。
ROI - Return on Investment is a ratio between net profit and the investment cost.
投资回报率-投资回报率是净利润与投资成本之间的比率。
UI - User Interface is defined as the space of interaction between a human & a machine. It is the commands, menus, options, etc using which a human can communicate with a machine.
用户界面定义为人机交互的空间。它是人类可以用来与机器通信的命令，菜单，选项等。
UX - User Experience is how a user feels while interacting with a system. Basically, how a user connects with a system emotionally and finds it valuable & easy to use.
用户体验是用户与系统交互时的感受。基本上，用户如何情感上与系统连接并发现它有价值且易于使用。
CTA - Call to Action is like a bait on your landing page. They help a lot with converting your visitors to prospects. Some good examples of CTA are a newsletter subscription, download button, social media links, etc.
号召性文字-号召性用语就像是您的目标网页上的诱饵。 他们对将您的访客转化为潜在客户很有帮助。 CTA的一些很好的例子是时事通讯订阅，下载按钮，社交媒体链接等。
CRM - Customer Relationship Management is an approach to manage a company’s relationship & interaction with potential customers.
客户关系管理是一种管理公司与潜在客户的关系和互动的方法。