营销篇　　* 4C营销理论 (The Marketing Theory of 4Cs)　　* 4R营销理论 (The Marketing Theory of 4Rs)　　* 4P营销理论 (The Marketing Theory of 4Ps)　　* 感性营销 (Sensibility Marketing)　　* 利基营销 (Niche Marketing)　　* 交叉营销 (Cross Marketing)　　* 知识营销 (Infromation Marketing)　　* 文化营销 (Cultural Marketing)　　* 服务营销 (Services Marketing)　　* 体验营销 (Experience Marketing)　　* 定制营销 (Customization Marketing)　　* 色彩营销 (Color Marketing)　　* 绿色营销 (Green Marketing)　　* 关系营销 (Relationship Marketing)　　* 合作营销 (The Co Marketing Solution)　　* 伙伴营销 (Partnership Marketing)　　* 一对一营销 (One-to-One Marketing)　　* 差异化营销 (Difference Marketing)　　* 大市场营销 (Big Marketing)　　* 个性化营销 (Personalization Marketing)　　* 堡垒式营销 (Focalization Marketing)　　* 数据库营销 (Data base Marketing)　　* 服务分销策略 (Services Distribution Strategy)　　* 服务促销策略 (Services Sales Promotion Strategy)　　* 整合营销传播 (Integrated Marketing Communications, IMC)　　* 水坝式经营 (Dam Operation)　　* 战略营销联盟 (Strategic Marketing Union)　　* 网络数据库营销 (Internet Data base Marketing)　　* “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)